Kids are sheep

As I drove home last night, Radio 5 were discussing Cup Stacking, which is, it would seem the new ‘craze’ sweeping the UK’s children. The activity involves quickly stacking plastic beakers into pyramids and other shapes. Very quickly. I checked that it wasn’t 1st April, no it’s still February, so it must be real. The kids interviewed on the radio were all very serious. The cups have special non-stick coatings, and holes drilled in them the reduce air drag. There’s even a World Cup. They have to do a ‘cycle stack’, which it says here is

a sequence of stacks combining a 3-6-3 stack, a 6-6 and a 1-10-1 stack, in that order. Stackers conclude the Cycle with cups in a 3-6-3 "down stacked" position.

That’s clear then.

Am I missing something? What evil forces are at work? Is there any more pointless pursuit in the whole world? I suppose it’s more constructive than stealing cars or setting fire to things, other popular childhood activities, but wouldn’t reading a book be better for their tiny minds?